Diversity Celebration 2011 e‑mails

A series of 5 mass e-mails promoting the 2011 Diversity Celebration. Each image featured performers, activities, and food that were going to be a part of the celebration.

Office of Equity, Diversity and Compliance, Appalachian State University

In 2011, the Diversity Celebration publicity committee struggled to find a way to connect with Appalachian employees who had never shown an interest in attending the annual event. Using our existing photos and graphic images, Ed created a series of emails for us to send over a four-week period to faculty and staff. Staff attendance at [that] year's event was substantially greater than it had ever been before. The 2011 Diversity Celebration boasted the highest attendance in the event’s ten-year history – well over 3,500 people – and I am convinced Ed’s creative force was behind a great deal of it.”

Susan King, Office of Equity, Diversity and Compliance
Appalachian State University

Diversity Celebration e-mail #1

Diversity Celebration e-mail #2

Diversity Celebration e-mail #3

Diversity Celebration e-mail #4

Diversity Celebration e-mail #5